3 Essential Email Marketing Advantages

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Email marketing is one of the most effective online marketing strategies and it is also one of the most commonly discussed marketing strategies.

Although you may need to put in some effort to create an attractive "bait" (to offer to your visitors as an incentive for parting their first name and email address), put up that highly convertible landing page, and also putting in the time and effort to build up a rapport with your subscribers - The benefits that you will be able to get once you have built up a highly responsive list is numerous.

In this article, I am going to share with you 3 biggest advantages to email marketing.

1. Get Repeated Traffic To Your Website

Anyone who has his/her own website will know how hard it is to generate new visitors to visit your websites every single day.

If you have not noticed, most of the high traffic websites have such high levels of traffic not because of new visits, but recurring visits - From people who have visited those websites, found it interesting, bookmarked it and visit it on an occasional basis.

You can, in fact, get repeated traffic to your website with email marketing - In that you can notify your subscribers whenever you have added a new article to your website.

Whenever you add a new article to your website, you can send them a short email giving them a brief introduction on what the article is about, followed by a link to your website where they can visit to read the entire article in full.

By doing so, you will definitely be able to get lots of repeated traffic to your website - Provided you have built a good rapport with your subscribers, and you give them what they want to read about (you can find out by simply asking them).

2. Get Repeated Sales

Once you have built up the rapport with your subscribers (by interacting with them and helping them out with questions that they have), you will have the power to get them to do whatever you ask them to - And that includes clicking on your affiliate link to get a product that you have just recommended.

There is no better way to making money as fast as selling a product to your subscribers.

However, in order for this to happen, you need to make sure that the products you recommend are indeed useful (and not some sort of junk) that will definitely benefit your subscribers and help them with their problems (which you need to find out by asking them).

Also, you want to make sure that you do not sell a product to your subscribers every single day - By doing so will only turn them off and eventually unsubscribe from your list.

What you can do is to have a mix of informational emails and promotional emails - In a ratio of 5:1 - In that, for every 5 informational emails you send out, you send out 1 promotional email.

3. Fast Response

Other than using Pay Per Click, email marketing is the next fastest way to drive traffic to your website, or product sales.

I have seen traffic to my website doubled (sometimes even tripled) 10 to 15 minutes after my email has been sent out to my subscribers.

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Jun Yuan Lim has 1 articles online

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3 Essential Email Marketing Advantages

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This article was published on 2010/11/05