Website optimisation involves a number of efforts, search engine optimisation (or SEO) being one of those. Website optimisation is often done in advance of a company's initial foray into Search Engine Marketing as it's important the the website be optimised prior to advertising it to the world. After all, you don't want to drive a bunch of potential traffic to a confusing website, right? Now that's a recipe for disaster.
So, to put it all together, let's go over the terms we're talking about here:
website optimisation website optimisation involves efforts targeted at making your website pages and services work at optimal speeds while ensuring higher ranking in the search engines at the same time. Website optimisation involves a number of techniques that include understanding e-commerce, web applications, professionally written content, and skilled website design. Websites that are well optimised ensure a high number of qualified leads that convert casual browsers into satisfied customers.
search engine optimisation search engine optimisation involves efforts targeted at making your website and the content on it friendly to the search engines. This means employing a variety of techniques including keyword frequency, hyperlinks, meta tags, heading and site structure analysis, and more to improve your website page rankings. In essence, SEO is focused on helping motivated searchers find your products and services quickly and easily on the Internet.
search engine marketing search engine marketing involves efforts targeted at promoting your website's visibility in the search engines including examining anchor text, external link popularity, the diversity of link resources, and more.
Different from SEO and hand-in-hand with it as well, search engine marketing looks at more than simple keyword content and placement. It examines anchor text, external link popularity, the diversity of link resources, and more. Increasing your SEM ensures that your website is regularly indexed by the leading search engines who use crawlers to find pages based on their search algorithms.
In short, website optimisation involves a number of efforts that ensure your website is highly competitive in today's market. Once your pages are search engine optimised, your website is more likely to be found by organic search efforts those casual Internet browsers who are looking for things they think they might need. Applying dedicated search engine marketing efforts means that the quality of the visitor is now upgraded to a motivated visitor and with your website optimisation complete, that visitor is more likely to convert from a curious browser into a satisfied customer because your website operates efficiently, is easy to navigate, and creates a pleasant user experience.