Although it is much tougher to get targeted traffic to your site the odds that someone will buy your products will be much higher. On the other hand, if you can get enough non-targeted traffic to your site, even with a low percentage of sales, you can still increase your income by a similar amount.
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Think about it. If you could get 100 highly-targeted visitors a day to your site and sell to 10% of those potential buyers, you would be making money. However, by attracting 1000 non-targeted visitors to your site each day and selling to only 1% of those viewers you would make the same number of sales. So the question becomes "which is easier to attract, targeted or non-targeted traffic?"
I don't think anyone would disagree with me when I say non-targeted traffic is much easier to get. One of the best and fastest ways to attract new visitors to your site is with autosurf programs. You can sign up with several paid autosurf sites and then almost immediately have hundreds of viewers looking at your site daily. And it is free to join many of these. No matter what you are selling a certain percentage of those viewers will in all likelihood be interested. You could be selling dog biscuits and at least a few of the 1000 visitors to your site will be interested.
Ideally you should attract targeted visitors to your site, and there are several good ways to do that.
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If you are interested in quality traffic there are several methods that you might want to try. One of the best ways is with testimonials. There are two ways to benefit with testimonials. One, whenever you buy a product from someone else you can send them a testimonial that they can publish on their site. Internet marketers know that "testimonials sell products" and will many times love to add your testimonial to their site. A testimonial adds credibility and potential buyers are more likely to buy a product from someone that has lots of great testimonials. The trick here is to make sure you include a link to your site in your testimonial. When someone visits the other site and sees your testimonial they can click on the link to your site. Only people interested in what you are selling will come to your site ...targeted traffic.