When designing and developing a business website, you have to consider a lot of details. In fact, it can seem like a limitless list — but if you look properly you will see that there are certain components that are more essential than the others, components that are used constantly among the most effective websites. For making your business website a quality website you must always include some important elements in it.
This is not important that every top business website should have an amazing visual design but at least it should look up-to-date to be associated with other excellent sites. Usually all you need is a clean and simple design for your business website. Your design should not look over crowded. You just want it to look excellent so it can attract people to your website. Well, only with excellent design you can’t keep someone on your website, you also require a good user interface. You will have to think of your customers (Are they computer illiterate? Which features they like in website?) while developing your website. Make sure your website contain all those things that people will want to find before purchasing from you or becoming a subscriber.
You should keep the links to key areas of your business website (like Home, About Us, FAQ, Contact Us etc.) above in your website design. Visitors can find these links easily in this location. You can keep the sub-links at the side bar etc. Try to keep the key links and sub-links at the same position in all pages of your website. Also repeat the some main navigation links with other additional like terms and services, sitemap etc links in the footer.
Good content is also required to catch the people’s interest.
Sign up or Subscribe form is also efficient to put on your website if your company offers new products and services on consistent basis. Sign up is also important if you want only the subscribers to access additional content of your website. Use a combination of CSS and XHTML. It makes a separation of Content from design. Using external CSS file is more efficient because you only have to update a single file when required. With separate files the content of your site will load faster and search engines will not have to search through excess code to find out your relevant content. Your code should be accurate too. Valid code ensures that your site will look good across different web browsers and it will also help you out with search engines.
Moreover make your site compatible with as many popular web browsers as you can. So that users should using different web browsers can view the same display of your website. Using sitemap in your site is also useful. In efficient sitemap every page of your website will be listed in hierarchical format which will clearly show the relationship of primary pages with sub-pages and so on.