1. On-page optimization
- Research relevant "keywords"
- Web page title and meta tags shall be relevant as per "Keywords".
- Sub domains, URLs, Image (including alt tags) and file names shall be relevant to "Keywords"
- HTML tags like H1-H3 shall be based on "Keywords". Keywords shall have optimal density on landing pages of the website.
- Implement relevant robots.txt
- Implement and submit sitemaps for Yahoo and Google
3. Articles and Blogs on 3rd party sites - Relevant and keyword targeted articles shall be published on reputed 3rd part websites. Goal is to find websites where target customers will generally visit to seek information.
If your articles are well optimized, relevant to customers' need,s then it will build your sites credibility and also attract customers.4. Articles and Blogs on your site - Relevant and keyword targeted articles shall be published on your website once a week. This will keep content of your website fresh and increase the frequency of spider visits.
5. Forums on your website: Forum is a great way to bring in new users and keep them engaged to your website
6. Social Bookmarks submission: Links to your website on social bookmarking sites increases sites ranking. You shall encourage your customers to use these bookmarking sites.
7. Social network submissions: Social networks like Facebook, Twitter are very effective ways of viral marketing.
8. Press Release: The Press Release shall be written and published on relevant press release sites increasing the number of people who see your content and visit your site.
9. Videos onsite and offsite: Relevant video shall be published on your site to engage and help users to learn about your site. Additionally, videos shall be published on 3rd sites to advertise and educate visitors about your offerings.
10. Directory listing: Your business or site shall be listed on relevant directory listing sites like yellow pages, Google local business, DMOZ etc.
Search Engine Optimization Roadmap - Everything You Need to Know in Nutshell