Having your website found is the most important aspect of having a business that is advertised through your website. Search engines have revolutionized how we learn, how we collaborate, how we shop, and in general, they are helping billions of people around the world.
When you own a business, especially a small business, you want to be found locally. Local Search is very important. Optimizing the search engine locally is how you will be found. Google, Yahoo, Bing and the other search engines receive well over 10 billion unique searches each month, just in the United States.
40% of those are done for Local intent. On Yahoo alone, 100 million unique visitors per month, search for local interest. Google receives half a billion unique local searches each month.
So when you are developing your website do you know how to perform SEO? Having a professional optimize your website will ensure you that you will be found for the keywords that are being searched, the keywords that your competition is using and to also ensure that you will be found for local searches.
You can shell out thousands of dollars to have your website built, but if the person that is building it does not know how optimize for the search engines, you are throwing your money out the window. Sure you may have a beautiful website, but what good does that do you if you are not being found?
Search Engine Optimization ensures you that your business will be found for all relevant keywords. However, your content is also very important. Keywords will take you to a certain point, but do you have content on your website that relates to these keywords? When you try to build a website yourself, sure there are lots of companies out there that will offer free templates and you just drag and drop your pictures and details.
However, are you putting the information in that search engines are looking for?
Search Engines look for information that all relates. So your domain name will relate to your keywords, your keywords will relate to your content, your content will relate to the keywords and domain name and so forth. Everything has to relate and have an actual direction. If there is no direct to the content, keywords, domain name and so forth, then you will also not be found.
In the past few years, search engines have changed how they rank a website. It is not just by one single thing, it is a lot of data and it all comes back to search engine optimization.
It is very hard to keep up with the changes going on with Google, Yahoo, Bing and other search engines, as it is a constant change. When you have a professional maintain your website, then you can rest assure that you are getting the best possible assistance?
Companies like Bobcat Web Designs, know how to develop content that relates to keywords and your domain. Looking at what your local competition is using, is another aspect of how to perform well through SEO. You are focusing on growing your business. Do you have time to stay up to date with the changes going on with the internet and the search engines? Most people do not. So let a professional maintain your website and you will be able to focus on the clients that begin calling and coming through your door.