Why it is Not Good to Overload Site With Flash and Silverlight Animation

Thanks to fast and inexpensive access to the Internet, site developers creating any web projects started to apply difficult technologies of visualization in large quantities. Among them, certainly, is Adobe Flash and an advanced design from Microsoft corporation - Microsoft Silverlight 2.0. Thus designers often forget that visitors come to a site for the contents but not for admiring web design, even if it exclusive and qualitatively fulfilled.

The purpose of developers is obvious: the more difficult and more beautiful the site design looks, the more money it is possible to receive from the customer. If the site has non-standard design, there is a possibility to tell convincingly that the site has been developed for a long time and expensively because they thought out a unique idea, wrote a site control system specially for the project, etc. As a result, the customer thinks that he has received an effective site because he has paid much for it.

Optimization of Flash and Silverlight animation sites for search engines is an expensive pleasure. Contents of Flash-sites are indexed by searchers with difficulties. SEO-optimizators will suggest the customer to buy places for the links for search engine optimization. Unfortunately, you will have to buy them constantly. Again, this will increase expenses for development and the site maintenance. Beauty, as it is known, beauty requires sacrifice.

But the studio which developed an effective animated web site, adds it to the portfolio and waits for new customers wishing to order similar web design development. It will be the same expensive and impractical. curiously enough, clients come, because the beautiful non-standard design is considered to be the base of a qualitative corporate site. But its usability is considered almost the last thing to worry about, though much depends on the clients' feeling of convenience, whether the site will pay off and whether it can bring money to its owner.

Sites with non-standard animated design have, as a rule, difficult and hard-to-understand system of link transitions. On such site like that the visitors can not understand at once what button to press and what they are going to see after that. The obvious fact that the link menu of a site should be appreciable at once, it should be distinct, but not be lost against graphics web design, is often ignored.

It is not worthy to do blinking animation on a selling site - site visitors do not wish to distract on moving pictures which are more and more often advertising. Everything that is associates with banners, subconsciously is not noticed by users of sites. Besides, there is a set of special programs and filters which give the chance to hide persuasive animation similar to advertising on a site. Antiviruses and firewalls simply do not load or do not show to the visitor expensive rollers of Flash and Silverlight. Therefore the advantage of the animated information, especially, if is much of it, is very low. But the price is high.When Developing or ordering a site, remember that the visitor comes on a site for a content, but not for design. A web site appearance is obliged to help to understand the information better which the owner of this web resource wishes to tell to the visitors. The design has no right to substitute sense of texts on a site. The design itself can sell and tell nothing. The same as it is impossible to sell packing instead of goods.