When creating a website, there are many key aspects of good web design that need to be taken into consideration in order for your to not only create a great website, but to keep traffic coming back again and again.
If you are creating your website on your own, versus downloading and implementing a ready to use template, there are some very important factors you need to keep in mind with regards to the importance of good, simple layouts.
Primarily, you want your website easy to navigate; there is no sense making your customers frustrated and angry by not being able to navigate your layout or read your content. Your goal is to keep and increase your traffic, not drive it away.
There are many tips and tricks of good web design that you can certainly employ when building your websites layout that will make sure your website looks top notch. Among these include the basic premise of keeping it simple. If your website is complex and people can not find their way around, you have just lost potential customers.
Keeping the layout simple is also to your benefit because search engines will be able to categorize your website properly and you may find yourself at the top of the rankings pages depending on your content.
The next two aspects of a simple layout go hand in hand: colors and font. You want to make sure you use pleasing, contrasting colors as this will not only enhance the readability of your website, but will have an overall pleasing effect for your customers... the font you use is important for similar reasons.
The last couple of tricks for good web design and creating simple layouts involves the mechanical aspects of a website. First, you want to keep your websites dimensions in mind when writing your code and placing your content. There are dimension guidelines that will tell you watch your margins so your customers do not have to continually scroll to keep up with your content.
As for your content, you want to try and be considerate of the file sizes that have to load when someone navigates to your page. If your website takes forever to load, your customers are going to get easily frustrated and head off in to the World Wide Web in search of a place that won't waste their time.